Darren
Holdway

CREATIVE DIRECTOR

ART DIRECTION | 360° CREATIVE | BRAND STRATEGY | DIGITAL CONTENT | EDITORIAL | SOCIAL & MOTION

ABOUT ME

Brand Storytelling in Luxury, Lifestyle, Food & Interiors.
A highly accomplished and award-winning integrated
Creative Director with 28 years of experience in building
and bringing brands to life. Creating, launching and redesigning commercial concepts for successful audience engagement, having worked with brands such as John Lewis, M&S, Tesco, Waitrose, Not on the High Street, Akzo Nobel (Dulux) and Laura Ashley; as well as launches and redesigns of renowned magazines such as Country Living, Modern Rustic, Jamie Oliver, and BBC Olive Magazine.

Purposeful, passionate and detail-focused, I thrive on solving complex creative challenges with clarity and vision. I ensure every project balances creativity with commercial impact, translating market insights into compelling brand experiences both online
and offline.

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LATEST WORK

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LEANNE FORD'S FEEL FREE MAGAZINE: Concept Development; Typography Design, Brand Development; Magazine Launch; Website and Social Media Content Creation, Print Production, Promotional and Product Development and Design SHOW ME…

JOHN LEWIS: Concept Development; In-Store, POS, Online and Social Media Creative and Content Creation; Photographic Art Direction; Team and Production Management SHOW ME…

Redwood BBDO/DULUX/AKZO NOBEL: Concept Development; Storyboard Design; Online and Social Media Content Creation and Development; Photographic Art Direction; Team and Production Management SHOW ME…

COUNTRY LIVING: Brand Development; Magazine Redesign and Launch; Website and Social Media Content Creation and Strategy; Photo and Video Shoot Storyboarding and Art Direction; Event Design, Print and Digital Brand Partnerships; Licensing Design and Production SHOW ME…

SWOON: Retail Space Design, Data-Driven Brand Development and Strategy; AB Testing, Photo and Video Shoot Direction and Production SHOW ME…

NOT ON THE HIGH STREET: Storyboard, Strategy, Design and Direction for Social Media Video, Animation and Photoshoots SHOW ME…

PURPLE DRAGON: Conceptualisation; Brand Identity, Design; Magazine Launch; Photoshoot and Illustration Coordination and Art Direction; Social Media Design and Animation; Video Editing; Filming and Direction; Paper Engineering; Product Design and Print Management SHOW ME…

JAMIE OLIVER: Launch Project, Conceptualisation and Design, Commissioned and Art Direction of Photoshoots and Illustration, Typography Design and Paper Engineering SHOW ME…