Darren
Holdway

CREATIVE & ART DIRECTOR

ART DIRECTION | 360° CREATIVE | BRAND STRATEGY | DIGITAL CONTENT | EDITORIAL | SOCIAL & MOTION

ABOUT ME

A highly accomplished and award-winning integrated
Creative and Art Director with 25 years of experience in building
and bringing brands to life within luxury, lifestyle, food and interiors.

Creating, launching and redesigning commercial concepts for successful audience engagement, including launches and redesigns of renowned magazines such as Country Living, Modern Rustic, Jamie Oliver, M&S and BBC Olive Magazine.
I bring a purpose and passion to all of my roles, immersing myself with creative enthusiasm to solve complex problems; relishing in detail and execution, I ensure projects are delivered flexibly and resourcefully. Making certain that creativity meets commerciality, I have the ability to digest and translate a market or product both on and offline.

LEANNE FORD'S FEEL FREE MAGAZINE: Concept Development; Typography Design, Brand Development; Magazine Launch; Website and Social Media Content Creation, Print Production, Promotional and Product Development and Design SHOW ME…

JOHN LEWIS: Concept Development; In-Store, POS, Online and Social Media Creative and Content Creation; Photographic Art Direction; Team and Production Management SHOW ME…

Redwood BBDO/DULUX/AKZO NOBEL: Concept Development; Storyboard Design; Online and Social Media Content Creation and Development; Photographic Art Direction; Team and Production Management SHOW ME…

COUNTRY LIVING: Brand Development; Magazine Redesign and Launch; Website and Social Media Content Creation and Strategy; Photo and Video Shoot Storyboarding and Art Direction; Event Design, Print and Digital Brand Partnerships; Licensing Design and Production SHOW ME…

SWOON: Retail Space Design, Data-Driven Brand Development and Strategy; AB Testing, Photo and Video Shoot Direction and Production SHOW ME…

NOT ON THE HIGH STREET: Storyboard, Strategy, Design and Direction for Social Media Video, Animation and Photoshoots SHOW ME…

PURPLE DRAGON: Conceptualisation; Brand Identity, Design; Magazine Launch; Photoshoot and Illustration Coordination and Art Direction; Social Media Design and Animation; Video Editing; Filming and Direction; Paper Engineering; Product Design and Print Management SHOW ME…

JAMIE OLIVER: Launch Project, Conceptualisation and Design, Commissioned and Art Direction of Photoshoots and Illustration, Typography Design and Paper Engineering SHOW ME…